IKEA Brings AI-Powered Home Design to Real Estate Platform

IKEA partners with Germany's ImmoScout24 to introduce AI-powered room visualisations featuring real IKEA products, helping prospective homebuyers and renters explore furnishing possibilities while searching for properties.

IKEA, through Ingka Group, introduces an artificial intelligence (AI)-powered home furnishing experience in collaboration with ImmoScout24, Germany's largest real estate platform. The pilot initiative integrates virtual interior design inspiration directly into property listings, enabling prospective homebuyers and renters to visualise how empty residential spaces can look with IKEA furniture and home accessories. The collaboration aims to connect property searches with home furnishing decisions, helping customers imagine the potential of a new living space before moving into it.

Developed by IKEA's global digital teams, the solution combines AI technology with the company's extensive home furnishing expertise. It analyses photographs of empty rooms and generates realistic visualisations featuring selected IKEA furniture and accessories. The product combinations are developed in collaboration with IKEA interior design specialists to ensure that the proposed arrangements reflect practical furnishing requirements and contemporary living preferences.

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The technology also supports visualisation of furnished rooms, helping users explore different possibilities for their prospective homes. Each generated image undergoes automated checks for realistic representation, spatial accuracy, and visual quality before appearing in property listings. This approach allows potential tenants and buyers to understand how furniture arrangements, interior elements, and available space can work together.

The pilot currently focuses on living rooms and bedrooms, with opportunities to extend the service to additional residential spaces as the project develops. Another important feature allows users to select IKEA products directly from the AI-generated visualisations and access the corresponding products through IKEA's online store. This integration creates a more direct connection between design inspiration and purchasing decisions.

According to Parag Parekh, Global Chief Digital Officer at IKEA Retail (Ingka Group), the initiative represents another step towards creating a seamless omnichannel customer experience. By connecting digital discovery, product exploration, and shopping, IKEA aims to make home furnishing more convenient, accessible, and engaging.

The collaboration also enables IKEA to understand customer preferences and behaviours at an earlier stage of the home-search journey. ImmoScout24 contributes its real estate platform expertise, while IKEA brings its furnishing knowledge and digital capabilities.

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The initiative runs as a one-year pilot, during which both companies evaluate customer responses and identify opportunities for improvement. Based on the outcomes, IKEA plans to explore further development and potential expansion of the solution.

Through this collaboration, IKEA strengthens its digital home furnishing strategy by combining AI-powered visualisation with real estate discovery, helping customers transform property listings into practical home design possibilities.