Royaloak Furniture Opens New Store in Bengaluru's Bommanahalli

Royaloak Furniture opens a four-floor, 15,000 sq ft showroom in Bengaluru’s Bommanahalli, introducing its premium Casa Royal collection and expanding its network to 30 stores in the city and over 250 outlets across India.

With the launch of their latest store at Bommanahalli in Bengaluru that comes with an area of 15,000 sq. feet across four floors, Royaloak Furniture has further increased its footprint in the city. This newly opened showroom that was inaugurated by the actors Darling Krishna and Milana Nagaraj features the introduction of the company's Casa Royal furniture range.

Showroom is important for Royal Oak because it is a step towards making an impact in South Bangalore with increasing residential localities and population of professional and family dwellers who will buy furniture. Bommanahalli offers access to nearby residential localities such as HSR Layout, Kudlu gate, Singasandra and Begur Road.

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The store is designed by the company in such a way that it provides its customers with the widest range of home furniture and decoration items less than one roof. The store has four floors, each with its own collection of products.

Recliners and Home Décor collections are found on the first floor whereas the second floor displays Italian Furniture Collections along with Casa Royal. Third Floor has Malaysian Collections and Fourth Floor is where Wood World and American Collections are displayed. Separate sections are allotted for Mattresses and Home Décor as well as House of Interiors.

The House of Interiors department offers advisory services to clients who wish to furnish their home interior. Employees are available on all the floors to help the visitors in selecting the required products.

The launch of the Casa Royal brand is indicative of the new premium segment for which the furniture company Royaloak caters to. This line of furniture adds on to the value-based products that the company already produces.

Vijai Subramaniam believes that Bengaluru is still important for the company’s growth strategy. According to him, the company not only works on the growth of the store network but also on the development of the large format stores that would provide more products under one roof.

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Furniture buying is a process that usually entails physically looking into the factors such as comfort, materials, size, and finishing of the furniture. The large showroom format adopted by Royaloak takes into account this preference.

With the Bommanahalli store coming up, Royaloak has opened up 30 outlets in Bengaluru and over 250 stores across the country. The opening will further strengthen its expansion plan, which also positions it as a company capable of catering to all customer budgets.