Miele Showcases Smart Washing Technology for Fabric Care

Miele combines German engineering and intelligent laundry technologies in its WWV980 WPS Passion washing machine, offering precision detergent dosing, specialised fabric care, and energy-efficient performance.

German premium appliance manufacturer Miele strengthens its laundry care portfolio with intelligent fabric-care technologies designed to improve cleaning performance, preserve garment quality, and simplify everyday washing. Founded in Germany in 1899, the family-owned company builds its product philosophy around Immer Besser, meaning “Forever Better”, emphasising quality, innovation, durability, and continuous product development.

Recognising the different care requirements of everyday garments and delicate fabrics such as wool and silk, Miele integrates specialised washing programmes, automatic detergent dispensing, and fabric protection technologies across its washing machine range. These features aim to deliver effective cleaning while reducing unnecessary detergent consumption and simplifying garment maintenance.

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A key innovation in its laundry portfolio is TwinDos, an automatic detergent dispensing system available in the Miele WWV980 WPS Passion washing machine. The technology automatically dispenses Miele UltraPhase 1 and UltraPhase 2 detergents at the appropriate stages of the wash cycle, adjusting the dosage according to the laundry load and selected programme. Miele states that TwinDos saves up to 30% detergent compared with manual dispensing under specified test conditions. Additionally, CapDosing uses pre-portioned capsules containing specialised detergents and fabric-care products for garments requiring particular treatment.

The Miele WWV980 WPS Passion is a premium 9 kg front-loading washing machine featuring a maximum spin speed of 1,600 rpm. Its Steam Care technology helps reduce wrinkles, refresh garments, and minimise ironing requirements. QuickPowerWash completes a cleaning cycle in 49 minutes for a 4 kg load under specified programme conditions, while Power Wash and Single Wash focus on efficient cleaning and smaller laundry loads. The machine also features an M Touch display and Miele@home connectivity, enabling users to access supported appliance functions through the Miele App.

For specialised garment maintenance, the washing machine offers dedicated programmes for woollens, silk, delicates, shirts, sportswear, and outerwear. Its honeycomb drum supports gentle fabric movement during washing, while AddLoad allows users to add or remove individual garments during an active cycle. Integrated drum lighting further improves visibility when loading and unloading laundry.

The appliance also incorporates energy-conscious features, including an A energy-efficiency rating under the applicable product rating system and automatic load recognition. Its additional hot-water connection supports externally heated water, including solar-heated water where installations permit. Miele states that this feature can reduce energy costs by up to 65% under specified comparison conditions.

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As part of its India offering, Miele introduces a promotional initiative effective November 1, 2026. Customers purchasing the WWV980 WPS Passion receive six months of complimentary Miele detergents, comprising three units of UltraPhase 1 and two units of UltraPhase 2. The offer is available across Miele outlets in 14 Indian cities, including its exclusive showroom at Plaza Mall, Gurugram.

Through its combination of intelligent automation, specialised fabric-care programmes, and resource-efficient technologies, Miele continues to strengthen its premium laundry appliance portfolio while emphasising garment longevity and everyday convenience.