Samana Enters Premium Lifestyle Property Market With New Brand

Samana Developers launches Samana Collecta, a premium real estate brand debuting with an AED 4 billion project at Dubai’s World Islands featuring 840 branded residences, seven floating villas and two tree villas.

UAE-based Samana Developers launches Samana Collecta, a premium real estate brand focused on lifestyle-led developments, distinctive locations and curated residential experiences. The initiative marks the company’s expansion beyond its established residential portfolio into the premium property segment, with plans to develop projects in Dubai and international markets.

The brand’s first flagship development is planned for Dubai’s World Islands, with a gross development value exceeding AED 4 billion ($1.09 billion). The project comprises 840 branded residences, seven floating villas and two tree villas, positioning the development as a waterfront destination designed for year-round living rather than occasional visits.

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Samana Collecta follows a “life first” philosophy, prioritising how residents experience a location alongside its address and architectural design. The company intends to combine premium interiors, international brand collaborations and services that support everyday living. Its strategy reflects growing interest in residential developments that integrate leisure, wellness and lifestyle amenities.

The World Islands project is planned to include studios and one-, two-, three- and four-bedroom residences, alongside floating and tree villas. The homes are designed to maximise sea views through generous glazing and layouts that establish a closer visual connection with the waterfront. The wider development will feature landscaped areas, beaches, a lagoon, swimming pools, a beach club, water sports, spas and indoor and outdoor fitness facilities.

The proposed community will also incorporate co-working spaces, high-speed connectivity, dining venues and everyday services. Planned yacht shuttle services will connect the island with mainland Dubai at regular intervals, supporting access for residents and visitors. The company also intends to introduce a floating Italian restaurant in collaboration with a Michelin-recognised culinary partner. The identity of the international luxury brand collaborating on the residences is expected to be announced separately.

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Imran Farooq, Chief Executive Officer of Samana Developers, says the new brand represents the company’s next growth phase, with a stronger emphasis on location, design and personalised living experiences. He highlights the potential of the World Islands to evolve into a residential destination that combines waterfront privacy with services and connectivity.

The launch reflects Samana’s ambition to diversify its development portfolio and respond to changing expectations among residents, families and professionals. Through Samana Collecta, the developer aims to establish a distinct presence in the premium market while exploring opportunities beyond Dubai.