Accor to Launch First Five-Star Movenpick Hotel in New Mansoura

Accor partners with El Borolossy Real Estate Development and BANN Holding to introduce New Mansoura City's first five-star Mövenpick hotel, expanding Egypt's hospitality offerings along the Mediterranean coast.

Accor Group expands its hospitality presence in Egypt through a strategic partnership with El Borolossy Real Estate Development and BANN Holding to introduce the first five-star Mövenpick hotel in New Mansoura City. The development forms part of the SANA Towers project, with iBrand Business Consultancy facilitating the partnership. The initiative marks Accor's entry into Egypt's Delta region through its Mövenpick brand and strengthens the city's position as an emerging hospitality and investment destination.

Located along Egypt's Mediterranean coast, New Mansoura offers growing opportunities for tourism, real estate investment, and urban development. The proposed hotel aims to introduce an international luxury hospitality experience that complements the city's expanding infrastructure and addresses the demand for premium accommodation in the surrounding region.

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Islam Samad, Vice President of Development at Accor Group for the Middle East and Africa, highlights New Mansoura's development potential and strategic coastal location. He explains that the partnership supports Accor's broader strategy of expanding into promising destinations while introducing hospitality experiences that reflect Mövenpick's brand identity and international service standards.

BANN Holding will oversee the hotel's technical and operational requirements, including operational planning, preparation, and supervision of pre-opening activities and trial operations. According to Nayyera Ashour, General Manager of BANN Holding in Egypt, the company's involvement aligns with its expansion strategy in Egypt, particularly across newly developed cities and emerging hospitality markets.

For El Borolossy Real Estate Development, the hotel represents an important component of its integrated development strategy. Founder and Partner Ghanem El Borolossy highlights the company's focus on identifying locations with strong investment potential and developing projects that create additional value. Fellow founder and partner Salah El Borolossy describes SANA Towers as a mixed-use destination combining residential, commercial, and hospitality facilities along the Mediterranean waterfront.

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Meanwhile, iBrand Business Consultancy supports the project through market research, investment analysis, and partnership coordination. Its study identifies a gap in hotel accommodation across New Mansoura and neighbouring areas, positioning the Mövenpick brand as a suitable hospitality partner for the development.

Through this collaboration, the companies combine real estate development expertise, international hotel management, and strategic consultancy to strengthen New Mansoura's hospitality infrastructure. The project also reflects growing interest in integrated developments that support tourism, investment, and urban growth across Egypt's emerging coastal destinations.