Missoni Launches 250 Luxury Waterfront Residences in Abu Dhabi

Italian fashion house Missoni partners with Emirates Developments to launch Waterfront by Missoni on Al Reem Island, Abu Dhabi. The 250-residence tower features branded interiors, waterfront views and lifestyle amenities, with completion scheduled for 2030.

Italian fashion house Missoni partners with UAE-based Emirates Developments to introduce Waterfront by Missoni, its first branded residential development in Abu Dhabi. Located in Shams Abu Dhabi on Al Reem Island, the project comprises 250 freehold residences and is scheduled for completion in the second quarter of 2030.

The waterfront tower brings Missoni’s distinctive design language into residential architecture, extending the brand’s identity beyond fashion and home décor. Its signature zigzag motif appears in the podium’s multicoloured paving, sections of the building’s exterior cladding and the tower’s midsection. The oval-shaped structure features continuous horizontal façade elements and planted balconies, creating a design inspired by the texture and patterns associated with the Italian label.

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The development offers one- to four-bedroom apartments and five-bedroom penthouses on the 38th floor. Each residence is designed under Missoni’s creative direction in collaboration with the developer. Homes will be delivered fitted and ready for occupation, with integrated kitchen appliances and built-in wardrobes specified to align with the project’s design concept.

Waterfront by Missoni is positioned between the sea and a canal, offering direct beach access at the base of the building and views across the waterfront, city and surrounding community. Its location also provides access to nearby destinations, including Reem Mall, Shams Boutik, Repton School Abu Dhabi, Reem Hospital and Burjeel Hospital.

Lifestyle facilities form an important part of the development. The first-floor amenity deck includes a swimming pool, padel court, fitness centre equipped with Technogym equipment, spa, residents’ clubhouse, children’s room, landscaped terraces and barbecue area. Additional ground-floor facilities include a cinema, virtual reality room and business lounge. The shared spaces follow Missoni’s design direction.

Tareq Siam, managing director of Emirates Developments, says the partnership integrates Missoni’s design identity throughout the common areas and individual residences. The collaboration reflects the developer’s focus on branded housing that combines architectural design with location and lifestyle considerations.

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Waterfront by Missoni adds to Emirates Developments’ portfolio of branded residential projects across Abu Dhabi and Dubai. The launch also contributes to Abu Dhabi’s premium housing pipeline, where internationally recognised design brands are increasingly collaborating with developers to create distinctive residential offerings.